Collaborative Creation: Co-Creation

  • The work of today will disappear

    Artificial intelligence and machinery could replace much of the existing work that we know of today. In a future society, traits that only humans possess—such as creativity—will become increasingly important.

  • Current education emphasizes one correct answer

    Humans are naturally collaborative and creative. However, current education emphasizes only one correct answer over all others, stifling creativity. Free thinking and behavior that is different is suppressed. And, by doing so, students become afraid of making mistakes and lose their natural creativity. Whereas in the real world we find that there are no problems that have only one correct answer. Often as not the correct answer 10 years ago is now incorrect. By creating new solutions that solve problems in different ways, and give people enjoyment in the process, new correct answers are born. It is creativity that allows us to overcome problems that cannot be defined as either correct or incorrect.

  • Concentration on the individual

    The present situation in education is that tests are taken by individuals and evaluated on the ability of the individual. Before we know it, individualism is forced upon us. Additionally, large numbers of people are addicted to smartphones. Their brains may be connected, but their body is isolated. As a result, opportunities for nurturing co-creative experiences are decreasing.

  • Humans have created this world through creative activities with others

    Humans learn about the world through interaction with others and by sharing experiences. People think with their bodies as they move through the world, and society has developed through creative activities born from collaboration. This is why co-creative experience is very important for society.

  • Enjoy the experience of co-creation

    "By focusing on creating change in the connections between people, as well as creating positive experiences, teamLab hopes to turn individual creative acts into co-creative activities. Hopefully through enjoying co-creation, people will be able to find creativity in their daily life. It was from such a desire that this project was born."

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