Co-Creation
Collaborative Creation

  • The work of today will disappear

    Artificial intelligence and machinery could replace much of the existing work that we know today. In a future society, traits that only humans possess — such as creativity — will become increasingly important. In other words, we believe that collaborative creativity will become one of the most important traits for people to possess.

  • Humans have always been creative

    Humans are naturally collaborative and creative. However, current education emphasizes only one correct answer over all others, stifling creativity. Free thinking and behavior that is different is suppressed. And, by doing so, students become afraid of making mistakes and lose their natural creativity. Whereas in the real world, we find that there are no problems that have only one correct answer. Often as not the correct answer 10 years ago is now incorrect. By creating new solutions that solve problems in different ways, and give people enjoyment in the process, new correct answers are born. It is creativity that allows us to overcome problems that cannot be defined as either correct or incorrect.

  • Humans have made this world thanks to creative activities with others

    Large numbers of people are addicted to smartphones. Their brains may be connected, but their bodies are isolated. As a result, opportunities for nurturing co-creative experiences are decreasing. Humans learn about the world through interaction with others and by sharing experiences. People think with their bodies as they move through the world, and society has developed through creative activities born from collaboration.

  • Enjoy the experience of co-creation

    Through exploring the concept of “Changing the Relationships Among People: Making the Presence of Others a Positive Experience” teamLab hopes to turn individual creative acts into co-creative activities in which people freely work together. Hopefully through enjoying the experience of co-creation, people will be able to explore more shared creativity in their daily lives. It was from such a desire that the “Learn and Play! Future Park” project was born.